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  Mouse and Pen provides social media services that increase sales for local businesses and organizations in Chester County, PA (blogs, Facebook, Google+, LinkedIn, Twitter and YouTube).

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Cap’n Crunch Gets YouTube Talkshow

Wednesday, May 1, 2013

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Courtesy: MarketingDaily.

Remember this iconic cereal throwback to the ’80s?  Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube.   Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl.  Want to know the Captain’s original full name?  Click here for an article on MarketingDaily to find out and for more about the show.  Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?

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How Does Disney Blog?

Wednesday, March 20, 2013

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Courtesy:  Ragan Communications, Disney Parks Blog.

Disney Parks has been blogging for years, and according to an article published by Ragan Communications, it’s the company’s flagship news vehicle.  Everything else is based on what’s on the blog, and it folds-in feedback directly from fans and visitors via its three-types-of-content strategy.  See a behind-the-scenes video of a crew member setting up a new attraction at the Magic Kingdom’s Haunted Mansion and more, by clicking here.

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Beating Beyonce – 5.8 Million Social Mentions for Super Bowl Power Outage

Sunday, February 10, 2013

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Courtesy: Trendrr.TV

The most buzz created on social media during the Super Bowl was not about Beyonce, but the power outage teeing her up.  According to an article on Mashable, conversations about technical difficulties during the stadium’s 34-minute blip accounting for 11% of the entire day’s online social activity.  Among mobile devices used for the social chatter, the iPhone was number-one, with a 60% share.  For more, including a Super Bowl infographic:  click here.

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Make 2013 the Year Your Business Embraces Social Media

Saturday, January 12, 2013

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Courtesy: 123newyear.com

Happy New Year!  Here’s a great article about embracing the basics of social media for your business or small venture, and one author’s encounter with a live social media interaction with a local restaurant on New Year’s Eve:  click here.

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Mayor Goes on Food Stamps – Best Social Media Story of 2012

Saturday, December 22, 2012

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Credit: YouTube and Waywire.com.

This is the best social media story of 2012, spawned by a challenge from a Twitter follower.  Cory Booker, the mayor of Newark, New Jersey, tried living on food stamps for a week by spending just $4.32 per day.  He survived on canned corn and beans, and lots of sweet potatoes.  Sure, he’s a politician, and there’s probably some motivation for him to do this in the public eye, but he still tried it.  Visit his LinkedIn page for more, including what he ate via posts on the right side of the screen:  http://linkd.in/VcbKOc.

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