Applications and tools are popping up everywhere to help you manage and gauge the ROI of using your Twitter account for business. Here are several web sites I’ve seen that provide interesting services, for free:
MuckRack.com: Tracks what journalists are tracking, investigating and tweeting around. Find journalists from major news outlets.
Tweetmeme.com: Shows you what the most popular topics are being tweeted about at any given moment.
Twellow: It’s the Yellow Pages for Twitter. Submit your own Twitter site, and select categories and industries to be associated with. Search, find, and follow like-minded Twitterers in your industry.
Use these to monitor Twitter activity and even to pitch reporters.
Tips for writing press releases are abound, but these six are good reminders of the basics. Press releases, especially social media-friendly ones, remain one of the best ways to get attention from the media.
Use the tool at http://bit.lyto shrink all of your long website addresses into a bit-size URL, and then track how many people click on that short URL!
It’s free. Use it to find out how many people are clicking on links you share in your Twitter tweets and Facebook posts, or any link you embed into your marketing campaigns. Gauge your ROI now – it only takes a couple of seconds.