Younger consumers are being recruited to buy hot, new cars. In a recent article VW shares that it used the iPhone and iPod to market its GTI. Learn more here.
Einstein bagels recently ran a campaign that provided a coupon for a free bagel, if customers and prospects became a fan of its Facebook site. But, it went beyond the usual free giveaway to drive traffic, and utilized research to go beyond after the campaign ended. Read about it: click here.
You don’t have to write 40 posts a week to have a great blog. Here are some more great tips for blogging, and encouragment for those who haven’t started yet. What are you waiting for? For the tips, click here.
A Michigan teen goes from three Twitter followers to 18,000 in no time, thanks to Conan O’Brien. Then, she raises several thousand dollars by posting a link for a breast cancer fundraiser. Shazam! Read all about it: click here.
Interesting survey out. Social media integrates with other news channels well now, and using social media to get the word out about quality news items published by CBS, ABC and others can be very helpful to your business. Newspapers continue to score high, as of course do TV stations and online news sites. Survey results are here.