Red Vines licorice is launching a social media marketing campaign that encourages fans to post a positive affirmation on its Google Map. The goal is to reach 24,000 affirmations, the equivalent of enough miles to go around the world. With 15,000 Facebook fans already, they just might do it. Dubbed by many consumers as the “candy you ate as a kid,” the 100-year-old candy company will likely emerge from this social media contest as a serious competitor in the space. For more on the story, click here, and click here for the impressive Google Map.
Legendary recording artist Jimmy Buffett is also a master marketer, extending his Margaritaville brand from music to restaurants to books to tequila. Here’s a great blog about how Jimmy has achieved his unbelievable success, online and offline: click here.
Perhaps you’ve received an email forward containing some of the fun and wacky pictures from Awkward Family Photos. The official book is out, and its smashing sales success has been driven by social media. With a YouTube campaign, over 230,000 Facebook fans and thousands of Twitter followers, the published work is on a roll.
What I also think is interesting is the now built-up demand for brand extensions of the title, and Awkward Family Pet Photos is due out next year. For more: click here.
There are now 128.9 million Americans who have Facebook accounts, reports checkfacebook.com. What’s more, 31.7 million accounts belong to people between 25 and 34 years old, making this segment prime land for companies targeting Gen X and Gen Y populations. Also, the U.S. population on Facebook accounts for 26% of the global Facebook count – allowing for some serious room for global targeting. Read more: click here.
It’s not all politics. We’re hearing more and more about social media playing roles in the campaigns of politicians. Before you roll your eyes, consider that one Congressional candidate is regularly tweeting about his newborn daughter. Not the usual political fodder: http://phillymag.com/articles/tweet_nothings.
Another politician using social media extensively is Mark Pafford, in Florida. Check out his Facebook page here.