Craig Bierley is the director of advertising and promotions for Buick and GMC, and in a Q+A posted by MarketingDaily, he explains that social media provides that crucial “peer-to-peer” feedback for consumers who are shopping for cars. Read what targeted social media events, including one for pet owners, are included in his marketing strategy: click here.
Facebook is developing a new “groups” function that lets users put family, friends and acquaintances into open or closed groups. The goal? To mirror how we group our friends online with how we really group them in the real world: click here.