This week I went to the dentist – Dr. Brian Handel, in Wayne, PA – and noticed awards and several autographed celebrity photos on the walls of the waiting room. I also noticed his website, and it got me wondering, do dentists use Facebook for marketing? Turns out, they do.
A study in 2011 found that 60% of dentists now have a Facebook page, with suburban dentists leading the way. The study also found that dentists use their Facebook pages for monthly giveaways, like a free teeth-whitening session or a free gas card, and that several have drawings for iPads and Kindles. Some also use it to gain referrals.
Another resource didn’t do a study, however instead issued its own “Top 10 Dentists in Social Media” list.
When you think about it, dentists are a very important part of the local business landscape. Other local organizations are increasing their exposure through Facebook, and I think dentists have nothing to lose by creating a Facebook page for their practice.
By the way, Dr. Handel advertises “personalized and comfortable” care on his website, and in my case he flicked-away my small cavity in less than 10 minutes and with no pain. His site also says he was just named “One of America’s Best Dentists” for 2012 by the National Consumer Advisory Council. That’s also a great use of dental-practice marketing.