Vote and Save Your Favorite Drive-In

Honda is honoring summer by donating five digital projectors to drive-ins, based on votes from anyone.  According to its website, the project aims to help lessen the impact that drive-in movie theaters will face as the film industry switches from film to digital projectors.  Upgrading to digital costs each drive-in roughly $80,000.  So, go vote today!  Visit the site here.

Cap’n Crunch Gets YouTube Talkshow

Courtesy: MarketingDaily.

Remember this iconic cereal throwback to the ’80s?  Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube.   Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl.  Want to know the Captain’s original full name?  Click here for an article on MarketingDaily to find out and for more about the show.  Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?

How Does Disney Blog?

Courtesy:  Ragan Communications, Disney Parks Blog.

Disney Parks has been blogging for years, and according to an article published by Ragan Communications, it’s the company’s flagship news vehicle.  Everything else is based on what’s on the blog, and it folds-in feedback directly from fans and visitors via its three-types-of-content strategy.  See a behind-the-scenes video of a crew member setting up a new attraction at the Magic Kingdom’s Haunted Mansion and more, by clicking here.

Beating Beyonce – 5.8 Million Social Mentions for Super Bowl Power Outage

Courtesy: Trendrr.TV

The most buzz created on social media during the Super Bowl was not about Beyonce, but the power outage teeing her up.  According to an article on Mashable, conversations about technical difficulties during the stadium’s 34-minute blip accounting for 11% of the entire day’s online social activity.  Among mobile devices used for the social chatter, the iPhone was number-one, with a 60% share.  For more, including a Super Bowl infographic:  click here.