Domino’s Gets 29% Profit Boost From Social Media

Domino’s Pizza in the U.K. announced today that its profits surged 29%, thanks to its efforts in marketing through social media channels.  Those channels included a partnership with Foursquare, the location-based social media site.  Equally as interesting, the e-commerce division for the pizza company says online sales now account for 32.7% of delivered sales in the U.K.  More:  click here.