Category Archives: Ads

Toothpaste: Launched with Social Media

Tom’s of Maine launched a new toothpaste through a series of social media vehicles, including Facebook and Twitter.  If social media works for toothpaste, imagine what it can do you for your business.  Read more: click here.

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Sir Mix-A-Lot’s YouTube Video Tops 1 Million Views

Harking back to the 80′s hip music culture – thank you Run DMC also – Sir Mix-A-Lot is back with his gang full force, for Butterfinger.  Is it working in the social media world?  Yes.  His out-of-the-box and risque YouTube video shot for Butterfinger’s campaign recently topped 1.1 million views.  Now let’s see how many additional Butterfinger...

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Tag a Cat, Save a Life with Baking Soda

Arm & Hammer announced it is giving away “cat tags” to cat owners through an e-campaign and advertising blitz.  Cat owners can get a free cat tag with their phone number on it, in the event their cat is lost.  This is a creative campaign that is a good example of extending a brand into...

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Why’s Scooby-Doo in Your Headline?

Writing headlines for magazine ads can be an experience.  However, to write an effective headline that grabs attention, you really only have to know one thing:  your audience. All kinds of headlines work for all types of magazines, so there’s really no right or wrong way to construct an effective headline.  If your audience will respond,...

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