Tom’s of Maine launched a new toothpaste through a series of social media vehicles, including Facebook and Twitter. If social media works for toothpaste, imagine what it can do you for your business. Read more: click here.
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Category Archives: Ads Harking back to the 80′s hip music culture – thank you Run DMC also – Sir Mix-A-Lot is back with his gang full force, for Butterfinger. Is it working in the social media world? Yes. His out-of-the-box and risque YouTube video shot for Butterfinger’s campaign recently topped 1.1 million views. Now let’s see how many additional Butterfinger...  Arm & Hammer announced it is giving away “cat tags” to cat owners through an e-campaign and advertising blitz. Cat owners can get a free cat tag with their phone number on it, in the event their cat is lost. This is a creative campaign that is a good example of extending a brand into...  Writing headlines for magazine ads can be an experience. However, to write an effective headline that grabs attention, you really only have to know one thing: your audience. All kinds of headlines work for all types of magazines, so there’s really no right or wrong way to construct an effective headline. If your audience will respond,... |