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Category Archives: Research By Chris Alexander One ordinary day, I was sitting in the boardroom where I work, and our new president asked the marketing team a very simple question: “what is the future of marketing?” My mind started to race across social media and the changing digital landscape, and this opportunity to imagine the future immediately started...  A study from the Pew Internet & American Life Project finds that social network users are not more isolated, but rather more social. In addition, someone using Facebook multiple times per day is 43% more likely than other Internet users and more than three times as likely as non-Internet users to feel that most...  Vote in the LinkedIn poll for what you believe is the most effective social media platform for engaging your customers the most: click here. At the time of this post, Facebook and LinkedIn were tied for the leader.  The Rosen Group is set to release its book soon – Wisdom at the Top – featuring marketing and business lessons fom 35 top CEOs. Right now you can read the complete chapters of four of them for free online, including these quick-takes: The leader of the crafts giant, A.C. Moore, demonstrates how an 83-year-old customer proved that the...  If you know a friend who has a child or family member affected by autism, visit the archive of free radio shows and videos on The Verbal Behavior Approach website: click here. |
