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Category Archives: Research In the wake of the massive oil spill that BP is responsible for, one must realize that first having an actionable crisis communications plan is top priority. Interesting point among some bloggers and in articles, that BP billed itself “green friendly” for the last ten years and is now not able to respond in a timely manner...  Disney screened an upcoming movie in a whole new way recently – targeting teens and 20-somethings and encouraging them to use Twitter and other social media reach their friends and spread the good news about the flick. Increased ticket sales are sure to result. Encourage your business to use Twitter for spreading the word –... Interesting survey out. Social media integrates with other news channels well now, and using social media to get the word out about quality news items published by CBS, ABC and others can be very helpful to your business. Newspapers continue to score high, as of course do TV stations and online news sites. Survey results are...  See this image of the homepage for the U.S. Census? A usability study was performed for this page, and guess what 86% of users could NOT find on it? The population of the United States. That bolded, red, enlarged number in the top right. Quite interesting. To learn more, including the eye tracking heat graph that shows... |
