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Category Archives: Social Media This week I went to the dentist – Dr. Brian Handel, in Wayne, PA – and noticed awards and several autographed celebrity photos on the walls of the waiting room. I also noticed his website, and it got me wondering, do dentists use Facebook for marketing? Turns out, they do. A study in 2011 found...  By Chris Alexander, as first published today in MarketingDaily: One weekend when I was sitting on the couch with my four-year-old son, we were quizzing each other with simple and not-so-simple mathematical equations (typical activity between the two of us). As he tried to out-score me by making up some imaginary super-quad-gazillion number, he stopped...  As you’re going around your friend’s neighborhood and wondering where the closest burger joint is, chances are you or someone in the car with you whipped-out their iPhone, iPad or other mobile device and did a search. After the initial search, you may have even gone straight to the business’s Facebook page to check out...  By Chris Alexander One ordinary day, I was sitting in the boardroom where I work, and our new president asked the marketing team a very simple question: “what is the future of marketing?” My mind started to race across social media and the changing digital landscape, and this opportunity to imagine the future immediately started...  QR codes are gaining popularity as a way to bridge the physical medium, like paper, with a website. We’ve been seeing them now more in magazines and just about everywhere else, including at events. Here’s a great article from Mashable on using QR codes for events: click here. To scan a QR code with... |
