Starting today, refer a friend, author, business partner or other colleague to Mouse and Pen for social media or marketing services, and a donation will be made to your favorite charity.  It’s easy:  send the full name and email address of your referral to scott@mouseandpen.com.  If a follow-up from us to your referral sparks a conversation with your referral about working together, we’ll then be in touch with you to identify the charity of your choice for the donation.  Runs through September 30, 2011.  Hope to you hear from you.

A restaurant recently had an interesting twist to one of its desserts – the name of the establishment was emblazoned on the outside of the edible hard chocolate shell.  Cheap-shot advertising, or classy touch supporting the restaurant’s brand?  In this case, classy touch.  The logo was professionally designed, or at least it looks like it was, and the eatery’s owner prides himself on providing the overall experience to match the food.  Think about where your business can be branded outside of the usual places – it can leave a memorable impression.  I’ll be back again for this chocolate flavor explosion, at Nectar.

Here’s a fun gadget to try out – the social media page evaluator.  Enter your Facebook page address, hit submit, and get a free estimate of how much your page is worth.

For the site:  click here.

Einstein bagels recently ran a campaign that provided a coupon for a free bagel, if customers and prospects became a fan of its Facebook site.  But, it went beyond the usual free giveaway to drive traffic, and utilized research to go beyond after the campaign ended.  Read about it:  click here.

You don’t have to write 40 posts a week to have a great blog.  Here are some more great tips for blogging, and encouragment for those who haven’t started yet.  What are you waiting for?  For the tips, click here.