|
|
Category Archives: Websites Levi’s has created a social shopping channel on Facebook targeting younger shoppers that’s being promoted in conjunction with its main Levi.com shopping site. This is real integration between traditional ecommerce and social media. Watch this one closely to see how this “case study” evolves. My guess is that it will be extremely successful. Read more: click...  Burt’s Bees, the eco-friendly personal products company, is launching a micro-site to celebrate Earth Day. Fans can upload their face and add the founder’s classic beard-and-cap look. The company is promoting the site, www.FindYourBurt.com, through its Facebook page, other social media methods, and events in NYC on Earth Day. Read more here. In a somewhat subdued announcement today, Google announced it’s buying Episodic. Episodic helps companies charge for online videos. Given that Google owns YouTube, does this mean that charging for YouTube’s videos may not be far away? Read more: click here. Jargon, those terms that confuse readers and lead them to tune-out, is creeping onto more Web pages. Here are three tips to cut down on jargon: www.ehow.com/how_4499510_cleanse-web-copy-jargon.html. Use the copy on your Website to highlight features of your company and your products, but avoid terms and words that are execlusive to your industry. Write engaging words that are...  See this image of the homepage for the U.S. Census? A usability study was performed for this page, and guess what 86% of users could NOT find on it? The population of the United States. That bolded, red, enlarged number in the top right. Quite interesting. To learn more, including the eye tracking heat graph that shows... |
