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Monthly Archives: August 2009 Simplicity can be effective. Take a look at this run-of-the-mill newspaper ad: What’s so special? Within the first two lines is the “what” and immediately following is the offer. Wow. Up to a 40% reduction in energy expenses. That number could be enlarged to stand out more, since it’s so powerful. The copy flows nicely thereafter, allowing you to...  Writing headlines for magazine ads can be an experience. However, to write an effective headline that grabs attention, you really only have to know one thing: your audience. All kinds of headlines work for all types of magazines, so there’s really no right or wrong way to construct an effective headline. If your audience will respond,... Jargon, those terms that confuse readers and lead them to tune-out, is creeping onto more Web pages. Here are three tips to cut down on jargon: www.ehow.com/how_4499510_cleanse-web-copy-jargon.html. Use the copy on your Website to highlight features of your company and your products, but avoid terms and words that are execlusive to your industry. Write engaging words that are... |
