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Monthly Archives: September 2009 Burger chain Red Robin launched a Facebook app that allowed fans to post 1,500 recommendations: read the story. The case study is interesting, as the company used the power of Facebook to spread the word. Also, offer something for free on your Facebook site, and see what kind of response you get.  The 90′s rock star and balloon pants sporter is being hailed as an overwhelming success using Twitter to transform his brand. He has over 1.4 million followers. The power of social media networks like Twitter, Hammer says, is that they allow you to communicate other aspects of your brand—a bigger, multi-dimensional picture, if you will.... In last night’s Emmys broadcast, there was a new ad from Windows that is clever and catchy. If you have a slightly sarcastic sense of humor, or are from the 80′s generation, you’ll likely enjoy it. What do you think?  I drove past this great monument of cardboard that was outside a self-storage business. Is it a good ad? Yep. Very creative use of the actual materials and the sales offer is immediately behind it on a banner. If it ends up walking like the Michelin Man, then we’ve really got something.  “SEO” is a hot buzz term today, explaining how you or your business can best gear your website for “search engine optimization.” Fancy name for “making your website searchable to surfers on Google or Yahoo!” For a good article from BusinessWeek on the basics of SEO, which you can do yourself, click here. Many colleagues I know... |
