Applications and tools are popping up everywhere to help you manage and gauge the ROI of using your Twitter account for business. Here are several web sites I’ve seen that provide interesting services, for free: MuckRack.com: Tracks what journalists are tracking, investigating and tweeting around. Find journalists from major news outlets. Tweetmeme.com: Shows you what the...
Monthly Archives: November 2009 Tips for writing press releases are abound, but these six are good reminders of the basics. Press releases, especially social media-friendly ones, remain one of the best ways to get attention from the media. Article: www.understandingmarketing.com/2009/11/16/follow-up/.  They’re both top brands, of course. Check out the Ad Age “America’s Hottest Brands” list here. Also included is Barnes & Noble, CableLatino and Five Guys burgers. What’s your favorite? Use the tool at http://bit.ly to shrink all of your long website addresses into a bit-size URL, and then track how many people click on that short URL! It’s free. Use it to find out how many people are clicking on links you share in your Twitter tweets and Facebook posts, or any link you embed into your marketing campaigns. Gauge... What do dogs and a high-end Lamborghini all have in a common? A way to make a commercial for Cadbury, of course. I particularly enjoy this commercial, since the overall message can be applied to other aspects of life. Check it out – ‘betcha you’ll remember it. |
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