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Monthly Archives: April 2010 Levi’s has created a social shopping channel on Facebook targeting younger shoppers that’s being promoted in conjunction with its main Levi.com shopping site. This is real integration between traditional ecommerce and social media. Watch this one closely to see how this “case study” evolves. My guess is that it will be extremely successful. Read more: click...  Here’s the power of social media in action. From a marketing perspective, look what younger generations can use Facebook for. Over 17,000 students organized a walk-out today at multiple schools in New Jersey, all organized using Facebook. See the story: click here.  Papa John’s just announced a new pizza contest via social media/Facebook that let’s anyone create a new pizza and submit it to share in the profits! This is one of the most effective uses of social media for business so far. Check out the entire story, and maybe even enter: click here.  Burt’s Bees, the eco-friendly personal products company, is launching a micro-site to celebrate Earth Day. Fans can upload their face and add the founder’s classic beard-and-cap look. The company is promoting the site, www.FindYourBurt.com, through its Facebook page, other social media methods, and events in NYC on Earth Day. Read more here. Peanut Chews candy is launching a social media contest where fans can submit photos of themselves enjoying their candy. The contest is particularly interesting because the company is using a mix of radio and other advertising to promote the contest. Read more: click here. |
