Tag Archives: case study

Awkward Family Photos Driven by Social Media

Perhaps you’ve received an email forward containing some of the fun and wacky pictures from Awkward Family Photos. The official book is out, and its smashing sales success has been driven by social  media.  With a YouTube campaign, over 230,000 Facebook fans and thousands of Twitter followers, the published work is on a roll. What I also think...

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How DellOutlet Made $2 Million on Twitter

DellOutlet discovered that using Twitter to write messages to customers and extend sales offers to followers has been quite lucrative. Read the story here, from Ragan:  http://tinyurl.com/mvx6c7.                         Think about what you can say to your customers through social media that builds loyalty, gathers ideas and increases sales....

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