Tag Archives: copy design

Creative Gum Ads

For some very creative 3-D and experienced-based gum ads, from all over the world, click here.  From this Clorets shrub to go-cart airbags, these ads will help you kickstart your brainstorming again. Enjoy.

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Is This a Good Ad?

Simplicity can be effective.  Take a look at this run-of-the-mill newspaper ad:  What’s so special? Within the first two lines is the “what” and immediately following is the offer.  Wow.  Up to a 40% reduction in energy expenses.  That number could be enlarged to stand out more, since it’s so powerful. The copy flows nicely thereafter, allowing you to...

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Eye Tracking – see the Census

See this image of the homepage for the U.S. Census? A usability study was performed for this page, and guess what 86% of users could NOT find on it?  The population of the United States.  That bolded, red, enlarged number in the top right. Quite interesting.  To learn more, including the eye tracking heat graph that shows...

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