Tag Archives: Marketing

About 42% of the US Population has a Facebook Account

There are now 128.9 million Americans who have Facebook accounts, reports checkfacebook.com.  What’s more, 31.7 million accounts belong to people between 25 and 34 years old, making this segment prime land for companies targeting Gen X and Gen Y populations.  Also, the U.S. population on Facebook accounts for 26% of the global Facebook count – allowing for...

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Twitter Provides “Real Connections” for Politicos

It’s not all politics.  We’re hearing more and more about social media playing roles in the campaigns of politicians.  Before you roll your eyes, consider that one Congressional candidate is regularly tweeting about his newborn daughter.  Not the usual political fodder: http://phillymag.com/articles/tweet_nothings. Another politician using social media extensively is Mark Pafford, in Florida.  Check out...

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Toothpaste: Launched with Social Media

Tom’s of Maine launched a new toothpaste through a series of social media vehicles, including Facebook and Twitter.  If social media works for toothpaste, imagine what it can do you for your business.  Read more: click here.

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New! Twitter Ideas from Mouse and Pen

Mouse and Pen just launched its “20 Twitter Ideas to Grow Your Business” - part of its GRAB (Get Revenue and Business) series.  You’ll increase the frequency of conversations with customers and prospects, and grow sales. To instantly download the set for the price of a lukewarm venti latte – $5.95 – click here. Here are three ideas provided pro bono from the...

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Domino’s Gets 29% Profit Boost From Social Media

Domino’s Pizza in the U.K. announced today that its profits surged 29%, thanks to its efforts in marketing through social media channels.  Those channels included a partnership with Foursquare, the location-based social media site.  Equally as interesting, the e-commerce division for the pizza company says online sales now account for 32.7% of delivered sales in...

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