Tag Archives: public relations

Social Media has Yet to be “the Undoing”

While there have been instances where monitoring what is being said more closely by people posting comments on a company via social media would certainly be appropriate, the vehicles themselves have yet to be the culprit of bringing down the house.  In addition to the fear about getting involved, here are four more reasons why...

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Licorice Goes Around the World

Red Vines licorice is launching a social media marketing campaign that encourages fans to post a positive affirmation on its Google Map.  The goal is to reach 24,000 affirmations, the equivalent of enough miles to go around the world.  With 15,000 Facebook fans already, they just might do it.  Dubbed by many consumers as the “candy...

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Marketing Lessons From Jimmy Buffett

Legendary recording artist Jimmy Buffett is also a master marketer, extending his Margaritaville brand from music to restaurants to books to tequila.  Here’s a great blog about how Jimmy has achieved his unbelievable success, online and offline: click here.

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10 PR Trends That Are Always In Vogue

Join the conversation with Susan Young.  From finding the “human factor” to being succinct, learn from these top trends in PR and the 24-hour availability of social media and email: click here.

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Is Letterman Handling Controversy Well?

Late-night TV host, David Letterman, is embroiled in a controversy surrounding affairs with show staffers.  He publicly told his studio audience during his show.  From a PR perspective, did he do the right thing? My opinion is yes.  Tell the truth – it’s rare enough that it happens in show business or with celebrities - and let...

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