Remember this iconic cereal throwback to the ’80s? Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube. Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl. Want to know the Captain’s original full name? Click here for an article on MarketingDaily to find out and for more about the show. Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?