Today, CVS makes a landmark decision in the retail world: stop selling tobacco. And, they’re doing it with the help of the public and the hashtag “#OneGoodReason.” Using Facebook, Twitter and Instagram, people are encouraged to submit their stop-smoking stories, including this moving video. More information is here: click here.
The Rising Tide Car Wash in Parkland, Florida is turning out some shiny cars, thanks to its workforce of young adults who have autism. This incredible story, which includes two videos of NBC’s Harry Smith at the car wash, is making its away around social media. Rightly so. The owner says he’s even looking at the viability of opening more locations. Check out the story: click here.
In one of the coolest uses of social media sharing, Canada-based WestJet granted the Christmas wishes of its passengers and had personalized gifts waiting for them when they landed at their destination. They’ve got it all on YouTube, and it has over 16 million views as of this post: click here to see the video.
Canon has created a Facebook app to help promote one of its printers, and in the process lets kids – or adults for that matter – compose a letter to Santa that is then taken through the workshop by elves to Santa to be fulfilled. Read more here.
Remember this iconic cereal throwback to the ’80s? Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube. Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl. Want to know the Captain’s original full name? Click here for an article on MarketingDaily to find out and for more about the show. Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?