Canon has created a Facebook app to help promote one of its printers, and in the process lets kids – or adults for that matter – compose a letter to Santa that is then taken through the workshop by elves to Santa to be fulfilled. Read more here.
Remember this iconic cereal throwback to the ’80s? Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube. Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl. Want to know the Captain’s original full name? Click here for an article on MarketingDaily to find out and for more about the show. Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?
Disney Parks has been blogging for years, and according to an article published by Ragan Communications, it’s the company’s flagship news vehicle. Everything else is based on what’s on the blog, and it folds-in feedback directly from fans and visitors via its three-types-of-content strategy. See a behind-the-scenes video of a crew member setting up a new attraction at the Magic Kingdom’s Haunted Mansion and more, by clicking here.
The most buzz created on social media during the Super Bowl was not about Beyonce, but the power outage teeing her up. According to an article on Mashable, conversations about technical difficulties during the stadium’s 34-minute blip accounting for 11% of the entire day’s online social activity. Among mobile devices used for the social chatter, the iPhone was number-one, with a 60% share. For more, including a Super Bowl infographic: click here.
Happy New Year! Here’s a great article about embracing the basics of social media for your business or small venture, and one author’s encounter with a live social media interaction with a local restaurant on New Year’s Eve: click here.