Dell has been mentioned on Mouse and Pen before for its innovative use of Twitter to boost sales. Now, it’s reporting that sales from Twitter are $6.5 million. That’s big.
Why? It’s integrating suggestions from customers using Twitter, and changing its products on a rolling basis to satisfy them. That includes one instance when Dell changed the position of an apostrophe key, at the recommendation of its fans.
Let’s all take notes and read the whole article: click here.