Have you seen the new Domino’s Pizza TV ad, the one where the company apologizes for having “cardboard” pizza? My first reaction when I watched the spot as the same reaction that this article from Ad Age published just this morning.
Read it: http://bit.ly/5pyx7x.
It’s 100% spot-on. Don’t actually bash 40 years-worth of your product, it’ll backfire. What do you think?