A restaurant recently had an interesting twist to one of its desserts – the name of the establishment was emblazoned on the outside of the edible hard chocolate shell. Cheap-shot advertising, or classy touch supporting the restaurant’s brand? In this case, classy touch. The logo was professionally designed, or at least it looks like it was, and the eatery’s owner prides himself on providing the overall experience to match the food. Think about where your business can be branded outside of the usual places – it can leave a memorable impression. I’ll be back again for this chocolate flavor explosion, at Nectar.