The 90’s rock star and balloon pants sporter is being hailed as an overwhelming success using Twitter to transform his brand. He has over 1.4 million followers.
The power of social media networks like Twitter, Hammer says, is that they allow you to communicate other aspects of your brand—a bigger, multi-dimensional picture, if you will. “I want to let people know that I’m not some alien creature from another planet,” and that he’s much more than a rapper, preacher and other bigger-than-life labels the media has applied to him.
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