Licorice Goes Around the World

Red Vines licorice is launching a social media marketing campaign that encourages fans to post a positive affirmation on its Google Map.  The goal is to reach 24,000 affirmations, the equivalent of enough miles to go around the world.  With 15,000 Facebook fans already, they just might do it.  Dubbed by many consumers as the “candy you ate as a kid,” the 100-year-old candy company will likely emerge from this social media contest as a serious competitor in the space.  For more on the story, click here, and click here for the impressive Google Map.

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