WestJet Buys Gifts for Passengers

In one of the coolest uses of social media sharing, Canada-based WestJet granted the Christmas wishes of its passengers and had personalized gifts waiting for them when they landed at their destination.  They’ve got it all on YouTube, and it has over 16 million views as of this post:  click here to see the video.

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Compose Your Letter to Santa via Facebook App

Canon has created a Facebook app to help promote one of its printers, and in the process lets kids – or adults for that matter – compose a letter to Santa that is then taken through the workshop by elves to Santa to be fulfilled.  Read more here.

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Vote and Save Your Favorite Drive-In

Honda is honoring summer by donating five digital projectors to drive-ins, based on votes from anyone.  According to its website, the project aims to help lessen the impact that drive-in movie theaters will face as the film industry switches from film to digital projectors.  Upgrading to digital costs each drive-in roughly $80,000.  So, go vote today!  Visit the site here.

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Cap’n Crunch Gets YouTube Talkshow

Courtesy: MarketingDaily.

Remember this iconic cereal throwback to the ’80s?  Cap’n Crunch is back and he’s going viral with a late-night talk show of his own on YouTube.   Over the nine scheduled episodes, he plans to have guests that include animated celebrities and fictional characters, all while sitting in a giant cereal bowl.  Want to know the Captain’s original full name?  Click here for an article on MarketingDaily to find out and for more about the show.  Is it a good idea long-term, or a just a temporary social media gimmick that will not end up boosting sales?

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How Does Disney Blog?

Courtesy:  Ragan Communications, Disney Parks Blog.

Disney Parks has been blogging for years, and according to an article published by Ragan Communications, it’s the company’s flagship news vehicle.  Everything else is based on what’s on the blog, and it folds-in feedback directly from fans and visitors via its three-types-of-content strategy.  See a behind-the-scenes video of a crew member setting up a new attraction at the Magic Kingdom’s Haunted Mansion and more, by clicking here.

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