Resume

Mouse and Pen is run by Scott Fuhr.  Scott is an award-winning corporate communications expert possessing ten years of experience delivering strategic social media, public relations and marketing initiatives, resulting in millions of dollars of new revenues, expanded global reach, and enhanced communications for multiple leading organizations.

Competencies:

• Media Relations
• Social Media Strategy Developmen
• Executive Coaching and Branding
• Restructuring Internal Communications
• Crisis Management

EXPERIENCE PRIOR TO MOUSE AND PEN

ADVERTISING SPECIALTY INSTITUTE, Philadelphia, PA
Director, Corporate Communications | 8/04 – 4/10

Launched and advanced the corporate communications practice for the largest publisher and software developer serving the $16 billion promotional products advertising industry.  Nominated for “Top Small Workplaces” by The Wall Street Journal.  Reported to senior vice president.

• Spearheaded podcast and video interviews for president and CEO, netting new sales of $100,000
• Managed blog, Twitter, YouTube, LinkedIn and social media networks for president and CEO, achieving over 30,000 views and new revenues of $10,000
• Launched social media contest, increasing total company Facebook fans by 18% in one month 
• Arranged and provided research for broadcast segments airing on CBS-TV, CBS Radio Network, The Discovery Channel, FOX-TV, MTV Canada, PBS and Emmy Award-winning WFAA-TV, resulting in ad value over $1.5 million
• Pitched or contributed to articles appearing in Advertising Age, CNN.com, The Dallas Morning News, MSN Business on Main, Newsday, The New York Times, The Philadelphia Inquirer and USATODAY.com, resulting in ad value of half-million dollars
• Counseled senior leaders to nurture personal brands and reputations, resulting in multiple industry profiles in leading trade publications
• Composed targeted press releases responsible for sales of $400,000 and exposure to audience of 9 million constituents
• Repositioned firm as a premier employer, increasing career fair traffic by 50% and gaining designation as a “Best Place to Work” from the Philadelphia Business Journal
• Championed awareness campaigns for affiliate partners Experian, OfficeMax, Sprint and UPS, growing savings for members up to $12 million
• Generated ideas for new products, netting $250,000 in new sales
• Produced quarterly all-company meetings for 400 employees, increasing participation rate by 10%
• Managed and mentored a marketing communications manager, a senior writer and interns

ALZHEIMER’S ASSOCIATION, West Palm Beach, FL

Developed public relations, branding and e-commerce plans to exceed revenue and programming awareness goals for the Southeast Florida Chapter of the nation’s premiere multimillion-dollar organization dedicated to advancing Alzheimer’s disease research.  Reported to CEO.

Consultant, Website Marketing | 7/04 – 12/05

• Executed strategic Website marketing, design and editing.
• Generated $100,000 in online revenue
• Drafted, edited and updated web copy weekly

Director, Marketing | 8/01 – 6/04

• Coached CEO to serve as regional spokesperson for an executive radio program, providing exposure to 430,000 constituents worldwide
• Directed public relations agency, resulting in 30 placements in Gold Coast magazine, Palm Beach Post and Sun-Sentinel, and on WIOD Clear Channel Radio and PBS affiliate WXEL-TV
• Co-hosted weekly radio show, delivering key messages to 30,000 listeners
• Restructured chapter Website, increasing profit by 2,000%
• Redesigned quarterly newsletter, doubling the size to 12 pages
• Championed new nationwide brand campaign rollout regionally, training 7 chapter staff members to utilize brand mark procedures and guidelines
• Managed database coordinator, increasing client base and active prospects by 30%

HENDERSON MENTAL HEALTH CENTER, Ft. Lauderdale, FL
Development Associate | 1/00 – 8/01

Established marketing and fundraising department for this largest accredited community mental health center in Broward County, serving 20,000 individuals through 17 facilities.  Reported to director of development.

• Co-produced two themed annual galas, yielding a 33% attendance increase year-over-year
• Recommended Internet enhancements, increasing online donation efficiency by 50%
• Created and disseminated cohesive brand messages to prospects, gaining the support of the Dave Thomas Family, founder of Wendy’s International

ECKERD COLLEGE, St. Petersburg, FL
Assistant Director, Annual Giving | 8/98 – 1/00

Provided strategic direction and execution for marketing, fundraising and direct mail campaigns for the annual fund of this private liberal arts college featured in the “Best Colleges” rankings in U.S. News & World Report.  Reported to director of development.

• Planned annual fund direct mail program, realizing $150,000 in revenue
• Motivated student callers during phone drives, raising $85,000 and exceeding all goals
• Developed marketing collateral for four specialized learning breakfast seminars, increasing attendance by 25%

SKILLS

• Adobe Photoshop
• Social Media (Facebook, LinkedIn, Twitter, YouTube)
• Digital photography
• Macromedia Dreamweaver, HTML editing
• Microsoft Office Suite

EDUCATION

• Bachelor of Business Administration, Marketing and Management, University of Cincinnati
• “Ducktorate” Degree, Marketing, The Disney Institute
• Associate of Science, Multimedia and Web Design, The Art Institute of Fort Lauderdale
• Marketing internships at Andrew Jergens Company, Arthur Andersen LLP, Walt Disney World

RECOGNITION

• Communicator Award of Excellence, International Academy of Visual Arts
• Commendation of Merit Award for Microblogging, Society for New Communication Research
• Hermes Gold Creative Award, Association of Marketing & Communication Professionals
• Finalist, 8th Annual Stevie Awards for Business Marketing
• Finalist, Creative Excellence in Business Advertising Awards, American Business Media
• Finalist, “Marketer of the Year” award for blogging, American Marketing Association