“SEO” is a hot buzz term today, explaining how you or your business can best gear your website for “search engine optimization.” Fancy name for “making your website searchable to surfers on Google or Yahoo!”
For a good article from BusinessWeek on the basics of SEO, which you can do yourself, click here.
Many colleagues I know do some of these basics with solid results. Others pay SEO experts thousands of bucks for in-depth work. The general concensus: don’t pay the big bucks. The majority of the work done moving your site to the top of search rankings is done through the basics.
Do a Google search for many more tips.