Harking back to the 80’s hip music culture – thank you Run DMC also – Sir Mix-A-Lot is back with his gang full force, for Butterfinger. Is it working in the social media world? Yes. His out-of-the-box and risque YouTube video shot for Butterfinger’s campaign recently topped 1.1 million views. Now let’s see how many additional Butterfinger bars are sold globally as a result.
See the video and more: click here.