As you’re going around your friend’s neighborhood and wondering where the closest burger joint is, chances are you or someone in the car with you whipped-out their iPhone, iPad or other mobile device and did a search. After the initial search, you may have even gone straight to the business’s Facebook page to check out the comments or specials.
You wouldn’t be alone. Research from comScore and Localeze shows that local business searches on social media have increased 67% since 2010.
Not only that, but potential patrons said that they consider local search results more relevant and trustworthy than paid or general search results. For the full infographic, posted by MediaPost, click here.