Tag a Cat, Save a Life with Baking Soda

Arm & Hammer announced it is giving away “cat tags” to cat owners through an e-campaign and advertising blitz.  Cat owners can get a free cat tag with their phone number on it, in the event their cat is lost.  This is a creative campaign that is a good example of extending a brand into a new space and in an unselfish way.

Read all about it:  click here.

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