The headline of your press release is the most important part of the entire piece.
Here are 10 simple tips to help reporters, bloggers and your customers understand what you’re talking about:
Follow a format that makes sense. Bold the headline and make it a larger font than the rest of the release, and avoid clutter at the top.
These tips aren’t just for newbies. With the volume of information in cyberspace, it’s more important than ever to write a headline that’s short, concise and interesting.