While there have been instances where monitoring what is being said more closely by people posting comments on a company via social media would certainly be appropriate, the vehicles themselves have yet to be the culprit of bringing down the house. In addition to the fear about getting involved, here are four more reasons why companies don’t use social media effectively: click here.
Red Vines licorice is launching a social media marketing campaign that encourages fans to post a positive affirmation on its Google Map. The goal is to reach 24,000 affirmations, the equivalent of enough miles to go around the world. With 15,000 Facebook fans already, they just might do it. Dubbed by many consumers as the “candy you ate as a kid,” the 100-year-old candy company will likely emerge from this social media contest as a serious competitor in the space. For more on the story, click here, and click here for the impressive Google Map.
Legendary recording artist Jimmy Buffett is also a master marketer, extending his Margaritaville brand from music to restaurants to books to tequila. Here’s a great blog about how Jimmy has achieved his unbelievable success, online and offline: click here.
Join the conversation with Susan Young. From finding the “human factor” to being succinct, learn from these top trends in PR and the 24-hour availability of social media and email: click here.
Late-night TV host, David Letterman, is embroiled in a controversy surrounding affairs with show staffers. He publicly told his studio audience during his show. From a PR perspective, did he do the right thing?
My opinion is yes. Tell the truth – it’s rare enough that it happens in show business or with celebrities – and let everyone decide for themselves what’s rigtht and what’s wrong. Thoughts?