Oprah and Ashton – the Ultimate Tweeters?

Many say that Twitter’s success originated with celebrity tweeters.  While it may be true, it’s hard for businesses not to at least consider why Oprah has over 4.2 million followers.  Or, why Ashton Kutcher has over 5.7 million followers.

Gossip or not, Oprah still uses the channel strategically and pushed ticket sales for her O magazine celebration earlier this year.  And, Aston posts comments that reinforce his personal brand, like “Happy Lunar New Year.”

Here’s Oprah’s Twitter site:  http://twitter.com/Oprah
Here’s Ashton’s Twitter site:  http://twitter.com/aplusk.

How can your business adopt “superstar” strategies and use them via Twitter to reinforce your product brands creatively?

Twitter Provides “Real Connections” for Politicos

It’s not all politics.  We’re hearing more and more about social media playing roles in the campaigns of politicians.  Before you roll your eyes, consider that one Congressional candidate is regularly tweeting about his newborn daughter.  Not the usual political fodder: http://phillymag.com/articles/tweet_nothings.

Another politician using social media extensively is Mark Pafford, in Florida.  Check out his Facebook page here.

New! Twitter Ideas from Mouse and Pen

Mouse and Pen just launched its “20 Twitter Ideas to Grow Your Business” – part of its GRAB (Get Revenue and Business) series.  You’ll increase the frequency of conversations with customers and prospects, and grow sales.

To instantly download the set for the price of a lukewarm venti latte – $5.95 – click here.

Here are three ideas provided pro bono from the set to use right now:

  • Create discount offers in your tweets. For example:  Place an order for 50 shirts today and give code tweet10 for 10% off. Test which ones have the highest responses, and repeat variations of those as often as you can.
  • Improve recruitment marketing. Human resources representatives can create a Twitter account and tweet about career opportunities.  Include a link pointing to the full job description on the company’s website, where an applicant can immediately take the next step and apply online.  Post a link to the HR Twitter account in the careers section of your company’s website.  At career fairs, include the Twitter address on all literature.
  • Special events. When you produce special events, designate a Twitter table.   Assign to the table Twitter-savvy reporters, important partners or valued donors who are following you or who have a Twitter account.  Chances are they will tweet about your organization during the event itself, or shortly after, providing immediate coverage.
  • To purchase the additional 17 business-building ideas, click here.  Let me know the results you immediately start getting, at scott@mouseandpen.com.

    How DellOutlet Made $2 Million on Twitter

    DellOutlet discovered that using Twitter to write messages to customers and extend sales offers to followers has been quite lucrative.

    Read the story here, from Ragan:  http://tinyurl.com/mvx6c7.
    Think about what you can say to your customers through social media that builds loyalty, gathers ideas and increases sales.