Many say that Twitter’s success originated with celebrity tweeters. While it may be true, it’s hard for businesses not to at least consider why Oprah has over 4.2 million followers. Or, why Ashton Kutcher has over 5.7 million followers.
Gossip or not, Oprah still uses the channel strategically and pushed ticket sales for her O magazine celebration earlier this year. And, Aston posts comments that reinforce his personal brand, like “Happy Lunar New Year.”
How can your business adopt “superstar” strategies and use them via Twitter to reinforce your product brands creatively?