The 1% Brand Ambassador Rule

Here’s an interesting post, about the 1% rule in online marketing. The rule: 1% of your company’s followers on social media sites are responsible for most of the sharing of your content. Seem low? Maybe. Or, maybe not. These fans can typically account for driving 20% or more of all visits to your campaign pages. Read more on this post from Ben Straley on Mashable: click here.

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