Three Ways to Cut Jargon

Jargon, those terms that confuse readers and lead them to tune-out, is creeping onto more Web pages.

Here are three tips to cut down on jargon:

Use the copy on your Website to highlight features of your company and your products, but avoid terms and words that are execlusive to your industry.  

Write engaging words that are aimed for first-time visitors and uses language that someone not involved in your marketplace will understand.  Tech firms are more notorious for jargon, but we’re all guilty.

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