Writing headlines for magazine ads can be an experience.
However, to write an effective headline that grabs attention, you really only have to know one thing: your audience.
All kinds of headlines work for all types of magazines, so there’s really no right or wrong way to construct an effective headline. If your audience will respond, since it’s written for them, then that’s all that matters.
Check out this article about writing headlines for magazine ads, including one example in the “Make a Statement” section that uses Scooby-Doo: http://advertising.about.com/od/printadsandflyers/a/writingheadline.htm
Sounds swirly, but makes sense!